Kaila Hamawi, a fourth-year Bachelor of Commerce Co-op student from Ontario, is pursuing a major in Marketing with a certificate in Entrepreneurship & Innovation. She chose Dalhousie to experience life on the east coast and take advantage of the co-op program. “I wanted to start fresh in a new environment, and the program sounded great, especially because it included co-op,” Kaila explains. Her decision was also influenced by her cousin, a Dal alum, who spoke highly of the university’s supportive atmosphere and opportunities for personal growth.
Kaila’s co-op journey began at ProudMouth, a company that helps businesses market their services through podcasts. “Finding a co-op was difficult in my first year,” she recalls, “but a connection referred me to ProudMouth, and I liked the idea of working at a small company where I could make a big impact.” The company’s focus on podcasting as a marketing tool also resonated with her.
Kaila went on to complete all three of her co-ops at ProudMouth. During her time there, she appreciated the flexibility of the remote work environment, which allowed her to balance her job with her mental health and school responsibilities. Kaila’s co-op roles varied, but her favourite was working as a content creator and project manager. “I enjoyed producing content for clients, editing their podcasts, and managing the PodBlast website.” This hands-on experience gave her valuable insights into the importance of content creation in building a business and fostering audience engagement.
Kaila’s time at ProudMouth also taught her the significance of authenticity in content. “I learned how crucial it is to create content that resonates with audiences,” she reflects. “It’s not just about pushing a message, but about connecting with people and giving them a reason to follow along.” These lessons have fueled her passion for content creation, leading her to start vlogging and producing her own social media content. “It was something I had always wanted to try but never did because I was worried about what others would think,” Kaila admits. “But with the encouragement of my stepsister, I finally took the leap.”
Looking ahead, Kaila envisions herself growing her content creation platform and building a community of like-minded individuals. “I want to document my journey, give advice to others, and create a space for people who share similar passions,” she says. Her advice to aspiring content creators is to focus on doing it for themselves. “It’s important to remember that this journey is for you, not for anyone else. Don’t worry about the end goal—just enjoy the process and adapt along the way.”
With a growing portfolio, Kaila is excited about her future in marketing, content creation, and entrepreneurship, confident that her experiences will continue to shape her professional path.
Laurel is currently completing her first co-op at LPi Group as an Account Coordinator. LPi is a marketing agency specializing in shopper marketing. “I handle a variety of tasks and projects supporting the accounts teams, including leading client asks and organizing client files, as well as some research and analysis.” She was able to develop her networking skills as well as her ability to navigate LinkedIn throughout her job search. “I spent the majority of my job search not understanding how to leverage my personal network or LinkedIn as a tool, and it was only after an MCS advisor gave me a ‘crash course’ that I started making real headway in securing a position.”
Gillian has secured an internship starting this May with PepsiCo Beverages Canada, a worldwide company that distributes hundreds of food and beverage items to more than 200 countries and territories. What stood out to Gillian about PepsiCo specifically was their “strong emphasis on providing employees with meaningful work opportunities to build and maintain a strong career from the start”. She was keen to pursue this company because even though they are a big corporation, they are committed to supporting their team and communities. In her role as Sales Intern, Gillian will work with a diversified list of retail customers to educate and excite them about PepsiCo’s products, as well as assist the company in achieving sales and customer service objectives.









