Third-year Bachelor of Commerce Co-op student Arshad’s Dalhousie experience has been shaped by his passion for brand building, his curiosity about marketing, and his willingness to learn from new experiences. Originally from Bangalore, India, Arshad chose Dalhousie for its co-op program and the opportunity to experience life in a smaller city.
Arshad’s first co-op was a remote opportunity as Marketing Intern with Kalories, a health-food startup based in Hyderabad, India. Working directly with the CEO, he conducted nutritional benchmarking across seven competitor brands, wrote search engine optimization (SEO) blog content, and designed and distributed a consumer survey. “My benchmarking surfaced a soy-allergen gap in the market, which influenced the company’s product formulation,” he says. “Seeing my research turn into a real product decision was a big moment for me.”
Currently, Arshad is completing his second co-op as a Marketing Coordinator with Avenir Energy. In his role, he researches channel performance, manages content calendars, and supports digital marketing campaigns. “A big part of my role is analytical: digging into the numbers to understand what resonates with our audience and using that to guide what we do next.” While his first co-op put emphasis on independent research and analysis, his role at Avenir has given him the opportunity to execute campaigns, collaborate with a team, and see results more quickly.
Arshad’s co-op journey has also taught him the importance of resilience and learning from setbacks. After not securing a job in Canada for his first co-op as he’d planned, he reached out to his network in India, which led to his work term with Kalories. Rather than letting the change in plans discourage him, Arshad reflected on what he could improve and approached his second job search differently. He started applying earlier, tailored more than 20 applications to specific roles, expanded his networking efforts, and practiced responding to interview questions using the STAR method. “Looking back, those failures made me stronger. In my second search, I landed more than twice as many interviews as my first time and received multiple co-ops offers, which let me choose the role that fit me best.” Arshad is planning to continue to take what he has learned into his third co-op search next year. “For my final co-op, I’m hoping to break into the aviation industry, which is where I want to build my long-term career.”
Outside of his co-op experiences, Arshad has continued to challenge himself through opportunities at Dalhousie. His first case competition was Rumble in the Rowe 2025, where his team placed first after presenting a strategy for Indian Railways. This experience taught him how to work in a fast-paced, short-term environment where tasks must be done quickly and decisions must be made as a team. “Presenting to the judges pushed me out of my comfort zone and helped me grow my communication skills, and I’d encourage any student to try at least one.”
Arshad also credits Dalhousie’s Global Marketing course with helping him understand the importance of networking and relationship building. Learning from business leaders and connecting with a small, selective cohort gave him the confidence to reach out to professionals and build meaningful connections. “It changed how I approach building relationships in my career.” Arshad is also involved with Dal Southside Society, where he recently became Events Coordinator, allowing him to share his culture with the Dalhousie community while staying connected to home.
Arshad doesn’t hesitate to share the advice that helped him during his co-op journey with students who are now starting their own. “Network, network, network! It’s a very competitive market, and networking gives you an edge. I’ve always believed that a resume and cover letter can never fully represent someone’s story.” He encourages students to build connections, share their experiences, and view rejection as an opportunity to learn and improve. Through perseverance and a willingness to adapt, he believes all students can build confidence, uncover new opportunities, and find the right path forward just like he has.
Fourth-year Bachelor of Commerce Co-op student Malikah Tankard’s Dalhousie experience has been shaped by her desire to gain hands-on experience and explore the different possibilities within marketing. Originally from Bermuda, she chose Dalhousie because of its co-op program and the opportunity to immerse herself in the marketing field before completing her degree.
Third-year Bachelor of Commerce Co-op student Hailey Duivenvoorden’s Dalhousie experience has been shaped by her willingness to get involved, build connections, and make the most of every opportunity. Originally from Elmvale, Ontario, Hailey chose Dalhousie for its Bachelor of Commerce Co-op program and the opportunity to gain real-world experience through three mandatory co-op work terms.
Outside of the classroom and co-op, Hailey has made the most of her time at Dalhousie through her involvement with the Women in Business Association (WIBA). She began as a first-year representative before becoming a Marketing Co-chair in her second year, where she helped with social media, event promotion, and planning WIBA’s first annual Her Impact Case Competition. Now serving as Director of Academics, Hailey is helping organize the second annual competition. Her involvement with WIBA has shown her the value of putting herself out there and making the most of the opportunities around her. “I’ve always believed that student societies are what you make of them; the more effort you put in, the more you get out of the experience.”










A member of the Statimc First Nation in British Columbia, Boni Oleman is a fourth-year Bachelor of Commerce Co-op student. While she is majoring in Accounting, she has also pursued a minor in Indigenous Studies to bridge her professional goals with her cultural identity.