Every organization has their own recruitment strategy. Though the techniques for attracting student talent vary, these four campus recruitment success factors are often easily overlooked:
- Having a student-focused campus recruitment strategy
Without advance planning and having direct consultation with the university’s career centre professionals, such as the Management Career Services office, as well as with your recent student hires, your recruitment efforts can fade into the background and be lost in a sea of hiring companies. A good student-centered plan with well defined goals and measurables will help you carry out events, as well as learn from them. By planning with our team to create your event, we can help you formulate a customized engagement strategy using our years of experience with the Rowe School of Business student body and our access to current student talent.
After a great day of getting your company’s name out there, talking with students, and perhaps collecting a couple of business cards or applications, you return to the office and wait for the students to make the next move. Why wait for interested students to act, when you can strike while the iron is hot? Following up with the students who caught your eye will make an impact on them and establish your brand as one which actively engages. When you host an information session with us, we are able to facilitate networking and track attendance, making it easier to contact those who have made an impression.
- Taking full advantage of social media
Social media is a great tool for helping you increase event attendance and differentiating your organization from competing recruiters. So much can be done on platforms such as Facebook, Twitter, and Instagram to spread the news that you are going to be on campus as well as provide a unique interaction with your brand. It can be as simple as posting on the university Facebook account that you have a booth set up on campus, to sourcing student questions from Twitter for an upcoming discussion panel, to something a little more unique and fun like setting up a geo-filter on Snapchat. Management Career Services can help support your event promotion by leveraging our well-established social media networks and other affiliated accounts. By tagging us on Facebook and Twitter @dalmcs or by sharing your content with us to post for you, we will help spread the word to Rowe Business students.
- Having a clear call to action
You have invested time and effort into organizing/setting up a campus event, and have sent your best representatives to deliver it, but if prospective student attendees can’t quickly and easily grasp your short and long-term hiring needs, you risk falling short of your goal. By clearly communicating your co-op/internship and career opportunities, students will show more interest, ask more informed questions, and have a better idea of whether they are a good match with your company – either now or in the future. Our office can help you plan out events that target specific programs or years and convey your unique value to the students.
So does your fall recruitment plan hit the mark? Let us help you reach your goals and connect with the right students and grads for the job, so that you get the most from your time on campus.