Beth Langille is a third-year Commerce Co-op student majoring in Marketing. Her co-op journey began with Shannex in winter 2023, where she worked in a Marketing and Communications role. This opportunity allowed her to collaborate with a diverse team and engage in challenging projects that significantly contributed to her degree’s practical application. Her responsibilities included content creation and campaign coordination, tasks that have prepared her well for her current role as a Content and Campaign Coordinator during her final co-op term at Shannex.
In between her co-ops at Shannex, Beth worked as a Marketing and Public Relations Coordinator at the Canadian Naval Memorial Trust for her second co-op. There, she not only learned about the rich naval history of Halifax, but also applied her skills to promote the organization’s initiatives. “It was a fun challenge to prove that everything has a story to be shared and can be used for marketing efforts to grow a brand.” Notably, she organized a successful inaugural holiday event, forging lasting connections with public figures and the Department of National Defense.
Beth’s enthusiasm for marketing stems from her love of collaboration and the opportunity to make a lasting impact through teamwork. “While teamwork can sometimes be challenging, it is so exciting to get a project across the finish line with a group of great people who have similar long-term goals.”
Throughout her time in the Commerce Co-op program, Beth has prioritized collaboration to build a robust portfolio of projects. Her involvement with the Dalhousie Commerce Society as the VP Internal Operations has further enhanced her leadership and organizational skills. This role allows her to contribute to the student community while managing additional responsibilities alongside her co-op commitments.
Networking has also played a pivotal role in Beth’s journey. “Attending networking events and using LinkedIn over the past few years has been a great chance to grow my personal brand, image and network with local professionals I have met along the way.” She shares that she views networking as a critical part of her upcoming job search post-graduation. “The networking process is important because it shows your future employer that you are driven in any task at hand and will apply that drive in your work once you secure the job.”
Here is Beth’s advice for you:
- Be friendly and professional while networking.
- Make eye contact.
- Remember that intimidating people are human too. Research common interests to establish a memorable connection.
- When you showcase interpersonal skills, recruiters see you as a valuable addition to their team, which is crucial for project success.
