Originally from Toronto, Mackenzie Knowles graduated from the Bachelor of Management program with a major in Entrepreneurship and Innovation in 2015. Employing all that she learned, Mackenzie has since been focusing efforts on developing her own entrepreneurial ventures.
After graduating from Dalhousie, Mackenzie went on to complete post-grad education focused on Sport and Event Marketing, as that was a field she was always interested in learning more about. “I love analyzing how businesses are operating, channels they are using to communicate, and who they are partnering with. I was always more interested in what the businesses I was working at could be doing better in marketing and felt like I should expand my knowledge.”
Shortly after completing the Sport and Event Marketing program, Mackenzie began an internship with Wasserman, a large sports marketing and talent agency based out of Los Angeles, California. “It was a big celebration when I found out that I had worked my way into an internship with such a big sports agency. I was on a great team with smart individuals who helped me truly find my groove.”
In the midst of completing her internship, Mackenzie noticed a gap in availability of golf gear for the female market segment, sparking ideas for future business ventures. Mackenzie has since founded Ada’s Golf Boutique, named after decorated female golfer and Mackenzie’s great, great cousin Ada Mackenzie. She aspired to run a golf store that could meet multiple needs of both fashion and utility, as she understands how difficult it can be to find performance golf gear that checks all the boxes. Mackenzie took time to brainstorm ideas to create a prosperous company and has enjoyed every moment of making Ada’s Golf Boutique a reality. “Running your own business is hectic and you don’t often have time to come up for air to reflect. Looking back now, if I would have known in my fourth year of university that I’d have my own business before the age of 30 and been nominated for the RBC Canadian Women Entrepreneur Award in 2022, I would have not believed it, and would have been so stoked. Running my own business is the hardest thing I’ve ever done. Maybe that’s why I love it. I love a good challenge.”
Mackenzie’s advice for students is to take time to find what truly moves you, and not settle for a job that you don’t feel 100% fits your values. “Take your time finding what you want to do. If you are soon to graduate or fresh out of your undergrad, now is the time to reflect.”