Terrena Huisman is a third-year Entrepreneurship major in the Bachelor of Commerce Co-op program who recently completed her Certificate in Entrepreneurship through the Entrepreneurial Skills Program offered by the Norman Newman Centre for Entrepreneurship. During her first co-op, she realized two things: working in an office was not something she was going to enjoy long-term, and there were no local providers of custom swimsuits in Halifax. With her entrepreneurial spirit, she decided to seize this opportunity, and the inception of her business, Terrini’s Bikinis, began. Terrena describes her experience:
“This experience taught me dedication and self-motivation – skills that are needed to make a business successful. Communication and organization are absolutely key, as well as focusing on developing a brand image. Managing social media accounts and client relations is a very time-consuming process and has taught me the importance of being fully committed. Running a client-based business involves being available 24/7 and a typical nine to five co-op experience does not expose you to the value of having your own business. The personal growth and things you learn about yourself while building a business are unparalleled and are transferrable to many other aspects of your life.
An entrepreneurial work term is an excellent opportunity for students to take risks that would otherwise be daunting in the real world. I would encourage every Commerce student to try it for at least one work term. As a student entrepreneur, you have many valuable resources at your fingertips and the Norman Newman Centre for Entrepreneurship is a great support system – be sure to make use of it. Funding, networking, marketing advice, and constructive feedback are all easily accessible and very useful to the growth of your business. After graduation, you won’t have these resources available to you and this can make the pursuit of a new venture very intimidating. The best time to start your own business is while you are a student and have nothing to lose!”
Do you have the desire to pursue your own entrepreneurial work term for Winter 2017? If so, the deadline to submit your expression of interest is February 9 at 4:30 p.m. For more information on how to kick-start your entrepreneurship experience, visit our website.