Any day now, iPhone and iPad users will get a familiar notice that indicates new operating software is available, would you like to upgrade?
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This is worth paying attention to for a few reasons.
First, this defines an incredible strategy of keeping so many users on their most current software. Most iPhone and iPad users will quickly download and upgrade the software without giving it much thought. There is implicit trust in Apple. They will remain on the leading edge and their iPhone will suddenly have a new look and feel to it again. Or, they do it simply because the little magical device prompted them to. If only we, in universities, could maintain such software currency with ease, trust and familiarity.
Second, who’s going to complain? Apple has figured it out. Give the users reminder tweaks, and while some may opt not to upgrade right away, resistance is futile. Why wouldn’t you? It’s so easy.
And third, this particular upgrade will have some paradigm shifts in the presentation of the icons and their views on the small screen. Some users will need to spend a little time with it and get used to new features.
And they say at the end of the short radio piece, “most people shouldn’t have a problem finding their way around the new software.”