The NS Lung Association has been hosting an annual FREE challenge prior to the winter holidays.
“The idea behind the contest is to quit smoking for 30 days for the period leading to Christmas,” said Mohammed Al-Hamdani, Director of Health Initiatives.
Successful participants get a hand-delivered turkey as a symbol for celebrating their accomplishment.
At the start of the contest, participants receive a registration kit with self-help materials.During the contest, weekly support emails are sent to participants to motivate them to succeed during their smoking abstinence journey.
In 2015, the contest first took place in the HRM with 122 participants and a quit rate of 25%. The Lung Association expanded the contest last year and achieved a new quit rate of 34% among participants.
Contest duration: November 8 – December 8, 2017
It is FREE of charge to participate.