Reposted with permission from the author.

All the cultures are traditionally divided into collectivistic and individualistic. As research shows, people in individualistic cultures prefer a low-context communication style and are more concerned with their own ‘face’. It means that they value direct and straightforward communication without being afraid to offend others. This low-context communication style is opposed to a high-context style in collectivistic cultures, where people are concerned with another people’s face more than with their own public self-image. As a result, they avoid direct confrontation and value indirectness in communication. In these societies, what is not said is more important than what is actually said, and nonverbal clues play a crucial role in communication, adding meaning to the conversation.

Are politeness strategies in contrasting cultures different?

The answer to this question is certainly yes.  Read more here.